Chittamuru is a postdoctoral fellow on UC Merced’s led by Professor .
At the conference, Chittamuru presented her abstract on a quasi-randomized controlled trial to evaluate the effect of values-based message frames on multiple Facebook audiences. This series of experiments used messages from a public health literacy campaign to prevent type 2 diabetes called campaign. She found that contrary to prior research and the study’s hypothesis, there were patterns in the efficacy of values-based message frames across multiple Facebook audiences. Some values-based message frames were consistently more appealing to disparate Facebook audiences while others consistently underperformed across these audiences.
Chittamuru earned a Ph.D. in communication from the Annenberg School for Communication at the University of Pennsylvania, a Master in Information Management and Systems focusing on human-computer interaction from UC Berkeley, and a bachelor’s degree in computer science and systems engineering from Andhra University in India. She has extensive experience in designing, deploying and evaluating technology-based interventions in a wide variety of contexts in public health.